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ND-0057 · 2007 · Experimental study

Moderate-highDirect built environment

The Influence of Ceiling Height: The Effect of Priming on the Type of Processing That People Use

Joan Meyers-Levy & Rui Zhu. Journal of Consumer Research. 2007-08.

doi.org/10.1086/519146 · Web-verified

What the study found

Higher ceilings were associated with freedom-related concepts and more relational or abstract processing; lower ceilings with more confined concepts and item-specific processing.

Limitations

Priming framework and task contexts may not generalize to every interior; later replication and boundary conditions should be tracked.

Neurodesign interpretation

Ceiling height may act as a semantic cue that changes processing style. That is more defensible than saying a high ceiling 'makes you creative.'

Possible design implications

Match ceiling conditions to task intent cautiously, and avoid claiming fixed creativity effects.

Why it stays in the corpus

Retain as the canonical ceiling-height cognition paper.

Study design

Three experiments

Population

Adult participants

Setting

Experimental room / consumer settings

Field

Environmental psychology

Mechanism

Conceptual priming, abstract versus concrete processing

Spatial variable

Ceiling height

Keywords

ceiling height, priming, abstract processing, cognition

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