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• ND-0055 · 2013 · fMRI experiment

  Moderate-highDirect built environment

  Impact of contour on aesthetic judgments and approach-avoidance decisions in architecture

  Vartanian et al. Proceedings of the National Academy of Sciences

  Curvilinear interiors were more often rated beautiful and recruited anterior cingulate activity during beauty judgments; contour did not significantly alter approach-avoidance decisions.

• ND-0056 · 2006 · Behavioral experiment

  Moderate-highAdjacent human mechanism

  Humans Prefer Curved Visual Objects

  Moshe Bar & Maital Neta. Psychological Science

  Participants showed a preference for curved over sharp-contoured objects, consistent with a negative bias toward sharp transitions.